Our Commitment

Humane Animal Care & Climate-Friendly Practices

Here Is How It Works:

Caring for Cattle

We consider Verified Beef Production Plus (VBP+) in Canada and Beef Quality Assurance (BQA) in the U.S. as our baseline for cattle care, ensuring cattle are handled in a safe, humane and sustainable way.

Improving the Environment

We want to leave the land better than we found it by investing in the open grasslands where cattle are raised and helping to protect these vital ecosystems.

Putting People First

The best-tasting beef is made possible by quality people. We support the local communities where our beef is raised and enjoyed.

Caring for Cattle

WHEN IT COMES TO ANIMAL CARE, THE RIGHT WAY IS THE ONLY WAY

Family farmers and ranchers prioritize the well-being of their cattle, driven not just by duty but a deep-seated passion to raise the best beef for your family. Caring for animals isn’t just a chore—it is who we are.

The Johnson Family - Peebles, Saskatchewan, Canada

Canadian Roundtable for Sustainable Beef

Certified Angus Beef is a proud member of the Canadian Roundtable for Sustainable Beef (CRSB) and supports a commitment to environmental, social and economic sustainability in Canadian beef.

Compassionate Animal Welfare

At Certified Angus Beef, we consider Verified Beef Production Plus (VBP+) certification in Canada, as well as Beef Quality Assurance (BQA) in the United States, as our baseline for cattle care, ensuring cattle are handled in a safe, humane and environmentally sustainable way.

Highest Standard of Care

We know that the best-tasting beef starts on farms and ranches dedicated to practising compassionate animal welfare.

Fostering Biodiversity

CATTLE RANCHERS PROTECT VITAL ECOSYSTEMS

Grasslands where cattle graze is essential for environmental health. We are committed to thoughtful resource utilization, sustainable beef production, and positive environmental impact.

The Currie Family Nottawa, Ontario, Canada

Where the Buffalo Roamed

Bison once helped the prairies thrive by fertilizing and capturing carbon naturally. Today, cattle farmers and ranchers replicate this, preserving vital ecosystems. Without cattle, these grasslands, and their benefits, would vanish.

Cattle and Ducks: An Unexpected Connection

Cattle and ducks may seem to be an unlikely pair, but both require common resources to thrive, grass and water. Through a partnership between the Certified Angus Beef® brand and Ducks Unlimited, the Working Grasslands Conservation Initiative is enhancing North America's grasslands.

Focusing on People First

RELATIONSHIPS ARE AT THE HEART OF OUR BUSINESS

We are committed to building better communities by fostering meaningful connections. We provide our staff and partners with a supportive environment and the tools they need to succeed, while upholding ethical and sustainable practices throughout the supply chain, from farm to fork.

Fostering Strong Communities

Farms and ranches offer more than just food; they create jobs, boost rural economies and care for the land to enhance the local environment. Strong communities are fundamental to rural life, and this sense of local community is a core value of the Certified Angus Beef® brand.

The Hamilton Family - Cochrane, Alberta, Canada

Meet the Monvoisin Family

Marlene and Jean-Paul, ranchers from Saskatchewan, focus on nurturing both the land and their cattle to produce the finest-tasting beef for your family.

Investing in Local Community Service

Certified Angus Beef encourages community service by engaging as a team in annual service projects and providing each staff member with paid community service hours to make an individual contribution to their local communities.